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Music lover cards

Brief

Aspen is a radio that joins many people while they are working. Most of them are Executives or managers, all of them opinion leaders. The objective was to do an action that makes them proud of their favorite radio to prescribe it and to show among their contacts.

Idea

We changed their business card, where instead of the role¬†of their job was written the style of music they liked or the band they were fans of. We did a research to know their music preferences and their favorites bands also to copy their business cards. We sent all of them a pack of 100 business cards to use as a personal card. At the back part was written the radio logo and this claim: “the radio that joins you in your work”.

Result

The target was so happy and surprised. We received many calls to the radio telling us how proud they were about their new business cards.