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Music lover cards

Brief

Aspen is a radio that joins many people while they are working. Most of them are Executives or managers, all of them opinion leaders. The objective was to do an action that makes them proud of their favourite radio to prescribe it and to show it between their contacts.

Idea

We changed their bussiness card, where instead of the tittle of their job was written the style of music they liked or the band they were fans of. We did a research to know their music preferences and their favourites bands also to copy their bussiness cards. We sent all of them a pack with 100 bussiness cards to use as a personal card. At the back part was written the radio logo and this claim: “the radio that joins you in your work”.

Result

The target was so happy and surprised. We recieved many calls to the radio telling us how proud they were about their new bussiness cards.